Stitch your own folk fairytale, one character at a time.

Step into a whimsical world of the Sewyeah Festive Folk Fairytale, filled with delicately embroidered princes and princesses, angels and elves, magical mushrooms, enchanted trees and tiny turrets. The Festive Folk Fairytale is a growing collection of 14 individual felt embroidery patterns designed to work together as an enchanting festive display. They are made using a set of geometric shapes with embroidery patterns inspired by my love of vintage mid century book illustrations and architecture.

About The Princess The Princess has a big poufy skirt (with pockets) and a giant hair bow. She is 12cm tall when complete.

Little decorations, huge possibilities

Hang your finished creations on the festive tree, tie them to a special present, use them as table place names or give someone a handmade treat for the office Secret Santa. Each character is a little decoration to treasure and bring out year after year, with stories to tell and adventures still to come.

Let the story unfold

These characters aren't just for the festive season. They're perfect for year-round storytelling and imaginative play, too. Their size makes them ideal for a toy theatre, and they can even be adapted into finger puppets for bringing your own stories to life.

Each ornament is between 8 and 15 cm tall, they are a great project for all levels of stitcher, and perfect for a cosy afternoon of stitching alone or with friends or family. 

Choose your characters

Set 1  Available now The Angel · The Princess · The Prince · The Spruce · The Turret · The Elf · The Toadstool

Set 2  Coming soon! The Queen · The King · The Castle · The Fir · The Mushroom · The Pixie · The Guard

Collect your favourites and save!

Every order includes a  FREE Toadstool Ornament Pattern plus general instructions and 14 illustrated embroidery stitch tutorials.

1 pattern for £5  Choose 1 pattern, plus a FREE Toadstool pattern.

3 patterns for £12 Choose any 3 patterns, plus a FREE Toadstool pattern.

6 patterns for £20 Get all 7 patterns, including the FREE Toadstool. Save £15 compared with buying them individually.

Discounts are automatically calculated at checkout.

Choose your favourite characters and start stitching your own little fairytale world. The more you collect, the more stories you can tell and the more magic you create!

Digital embroidery patterns only; finished ornaments are not included.

This downloadable PDF includes:

• An instruction PDF for one character from the Festive Folk Fairytale range of felt ornaments.  Includes step-by-step written and illustrated instructions with full colour photographs of the final ornament.

• 100% scale templates no fiddly resizing necessary. simply print out at 100%. Pages are designed for both A4 and US Letter paper sizes. 

• 100% scale stitch guides and illustrated stitch tutorials for 14 embroidery stitches and links to video tutorials.

• FREE instruction book for The Toadstool ornament.

MATERIALS

You are purchasing a digital file that will be delivered direct to your email address. You will have to buy your materials separately (or use ones from your stash). You can buy all your felt and embroidery threads from the lovely Cloud Craft - a beautiful small business that stocks an amazing array of 100% wool felt.

Click this link to be taken to the online shop! (this is an affiliate link which means I will get a small percentage of your purchase cost as a thank you for recommending the store - at no cost to you!)

DON'T FORGET - This download link will expire after 30 days. Please download your file before then so you don't lose it (though you can always email me if this is the case and I can resend the link). This project is designed to be a decoration and not a toy. As they are hand-sewn there may be small bits that could be pulled off by little fingers. Please keep out of reach of unaccompanied children and cats.

This pattern and instructions are the work of Christine Leech (Sewyeah!) and is for personal, non-commercial use. Please no mass production selling at craft fairs or in your own online store. Small batches for sale at charity events are allowed but please credit Sewyeah!  © 2026 Christine Leech. All rights reserved. This embroidery pattern, including all text, diagrams, templates, illustrations and design elements, is protected by copyright. You may not copy, trace, alter, adapt, translate, reproduce, redistribute or sell this pattern or any derivative works based on it, in whole or in part, for commercial purposes. Creating and selling kits, patterns or products derived from this design is not permitted without express written permission.